Beelab and Ipoteka Bank OTP Group Announce Strategic Partnership to Drive Digital Financial Innovation

Beelab JSC (Beepul fintech service) and Ipoteka bank OTP Group have signed a memorandum of understanding, marking the beginning of strategic cooperation in the development and implementation of digital financial solutions. The parties agreed to work together on integrated lending, deposit and bank card services aimed at both private customers and small businesses.

At the initial phase of the partnership, it is planned to launch co-branded cards and digital microloans, which will be available in the Beepul application in the coming months of 2025. In the future, the parties are considering expanding the range of offers: deposit products, as well as the issuance of virtual and physical UZCARD and HUMO cards.

«The phase of dynamic development at Ipoteka Bank, particularly following its integration into the international OTP banking group, has been characterized by a significant expansion of our capabilities through strategic partnerships. We regard this collaboration as a strategic opportunity to improve accessibility to financing by leveraging advanced digital solutions. This marks a pivotal step in our commitment to establishing a convenient, technologically sophisticated, and customer-centric banking institution,» said Dmitriy Sapronov, Deputy Chairman of the Management Board and Head of the Retail and SME Business Block of Ipoteka bank OTP Group

«Beepul has already become a familiar tool for paying and managing everyday expenses. Partnership with «Ipoteka Bank OTP Group» allows us to expand the ecosystem of the platform and offer users access to loans, deposits, and cards in their usual digital format. We strive to ensure that financial services are convenient, transparent, and always at hand,» said Anatolii Pavlinov, CEO of Beelab JSC (Beepul fintech service).

The partners have already created the joint project team, which has begun technical integration. Among the promising areas is the launch of «buy now, pay later» (BNPL) products, as well as the issuance of co-branded cards of international payment systems.

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Beepul is a versatile assistant for paying over 1000 services in the Republic of Uzbekistan. Utility bills, mobile communications, internet, online services, and more – all in one application with just a few taps on your mobile phone. Beepul offers users of all mobile operators in Uzbekistan instant transfers between cards, payment management, and a unique loyalty program that rewards BEEP points for every transaction. Take advantage of autopayments, bonus programs, and exclusive offers from Beeline Uzbekistan. Pay conveniently, quickly, and securely with Beepul!

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About Ipoteka bank OTP Group

Ipoteka bank became part of the international OTP Group in 2023 and has since launched a major transformation — evolving from a specialized mortgage institution into a full-service universal bank with advanced digital and corporate capabilities. In 2024, the bank achieved outstanding performance: net profit reached UZS 1.84 trillion (approximately $145 million), return on equity (ROE) rose to 30%, and the cost-to-income ratio dropped to a record-low 38%. The bank now serves over 1.7 million customers.