Toyota has announced record-breaking global sales and production figures for the first six months of 2025, buoyed by continued demand across key markets such as North America, Japan and China. The company, which remains the world’s largest automaker, saw global sales rise by 5.5% year-on-year to over 5.1 mln vehicles from January to June.
A key contributor to this growth was Toyota’s hybrid line-up, which accounted for roughly 43% of all units sold during the period. The firm also reported a 5.8% year-on-year increase in global vehicle production, reaching 4.9 mln units. These figures include the output and sales of its premium Lexus brand.
For the month of June alone, Toyota sold 867,906 vehicles worldwide, marking a 1.7% increase compared to the same month last year. Production also climbed by 7.4% to 854,565 units.
Supplier Denso Hit by Tariffs and Strong Yen
While Toyota celebrated a strong first half, one of its main suppliers, Denso, reported an 11% drop in operating profit for the April–June quarter. The decline, larger than analysts had anticipated, was attributed to US trade tariffs and an appreciating yen.
Denso, Japan’s second-largest automotive parts producer, posted a quarterly operating profit of ¥107.2 bn (approximately $720 mln). The company is heavily reliant on Toyota and its affiliates, with over half of its revenue coming from the Toyota Group, including Hino Motors and compact car manufacturer Daihatsu.
The impact on Denso comes in the wake of broader trade tensions. Although the US previously imposed a blanket 10% tariff on imports from key trading partners, Japan and the United States recently reached an agreement to reduce tariffs on Japanese vehicles and other goods to 15%. In return, Japan pledged to invest $550 bn into the US economy.
Kursiv also reports that Porsche has experienced a dramatic collapse in quarterly profits, with its automotive division posting an operating profit of just €154 mln in the second quarter of 2025.
