Justin Bieber has once again sent the internet into a frenzy, this time not with music, but with a hoodie. The pop star posted a photo of himself on Twitter wearing a sweatshirt emblazoned with the phrase «It’s not clocking to you,» a line from a recent viral encounter with paparazzi.
The post quickly exploded across social media, with fans flooding the comments and quote tweets urging Bieber to turn the moment into official merchandise. Many are already calling it «the next iconic Bieber look.»
The now-famous phrase, delivered by Bieber in response to a persistent paparazzo, quickly became a meme in fan circles. Seeing it on apparel set off an immediate reaction, with some fans joking they would «sell a kidney» for the hoodie.
Adding fuel to the viral moment, Hailey Bieber liked several fan posts referencing the clip and the hoodie, subtly showing her support for the idea of turning the phrase into a fashion statement.
The tweet came just days after Bieber dropped his surprise album Swag, making it a well-timed moment to capture the spotlight. While there’s no confirmation yet on whether the hoodie will hit shelves, fans are already tagging Drew House, the singer’s streetwear brand, in hopes of making it a reality.
If the past is any indicator, it’s only a matter of time before «It’s not clocking to you» becomes more than just a meme, and lands in closets worldwide.
Kursiv Uzbekistnan also reports on Jennifer Lopez‘s concert in Tashkent on August 7.
