Universal Music Group (UMG) solidified its presence in the Chinese market by signing a multi-year distribution agreement with streaming giant NetEase Cloud Music. Announced on January 19, the deal ensures that the catalogues of massive global stars such as Taylor Swift will remain available on the NetEase platform.
The renewed partnership includes specific clauses addressing the growing field of artificial intelligence. Both organisations stated that these terms reflect a mutual dedication to «responsible AI practices» that prioritise the protection of human creativity and the rights of artists represented by UMG.
This collaboration builds upon a previous arrangement established in 2020 between the U.S.-based label and the Chinese tech firm.
While the companies confirmed the extension, financial details regarding the transaction were not released. Timothy Xu, the chief executive of Universal Music Greater China, expressed enthusiasm about continuing to bring UMG’s extensive library to fans across the region.
Company backgrounds
Headquartered in the Netherlands with operational roots in the U.S., Universal Music Group is widely considered the world’s largest music rights company. It is one of the «Big Three» record labels, alongside Sony Music and Warner Music Group. The company controls a vast catalogue of recordings and songs covering nearly every genre of music.
The UMG roster is extensive and includes contemporary superstars such as Taylor Swift, Billie Eilish, Drake, The Weeknd and Justin Bieber. They also hold the rights to legacy acts including The Beatles, Queen and ABBA.
Launched in 2013, NetEase Cloud Music is a freemium music streaming service operated by NetEase, Inc., a major Chinese technology and internet company best known for PC and mobile gaming. The platform is distinct in the Chinese market for its strong emphasis on social interaction, featuring a popular «comment section» culture that operates like a social network for music fans.
Popular artists often streamed on the platform include Hua Chenyu, G.E.M. and Joker Xue.
