Key Strategies for Promoting Fashion Brands: Insights from Uzbekistan Fashion Week

As part of the fifth season of Uzbekistan Fashion Week (UFW), a constructive panel discussion From Idea to Catwalk was held in Tashkent on November 7. This engaging event focused on the processes involved in creating fashion collections and the vital aspects of production and marketing within the Uzbek fashion industry.

The panel brought together key UFW organizers, including host and PR Director Malika Tairova, Creative Director Zhamshid Tadzhikhodjaev, Art Director Assol Bakhramova, and Dilnoza Umirzakova, the Director of the Council of Young Designers and founder of the ANOR brand.

Malika Tairova highlighted the significance of adopting a creative approach to promote fashion projects effectively, while Zhamshid Tadzhikhodjaev stressed the crucial role of production in the fashion sector. He encouraged young designers to remain determined to overcome challenges and to find a supportive team of like-minded individuals to collaborate with. This positive dialogue aimed to inspire and empower emerging talent in the industry.