On May 15, 2025, Tashkent will host Uzbekistan’s first industry event dedicated to social media analytics. Organised by Brand Analytics, the Brand Analytics Conference Uzbekistan 2025: Social Media Analytics for Business will focus on how businesses in Uzbekistan and Central Asia can leverage social media insights for growth and efficiency.
In a single day, participants will explore how social media analytics enhances marketing, PR and customer support and discover cutting-edge AI tools for analysing media trends and public sentiment. The conference will also feature the latest research on social networks in Uzbekistan, continuing Brand Analytics’ ongoing series on the country’s digital landscape.
A key highlight will be the debut of the Business Growth Points Project, supported by the Marketing Association of Uzbekistan and agency partners Sidorin Lab and Daynet. The initiative will explore challenges and opportunities in high-impact sectors like payment systems, grocery retail, and insurance, as well as perceptions of industrial employers. These real-world case studies will demonstrate how social media analytics can guide strategic decisions.
The event is tailored for executives, marketers, PR professionals, researchers and customer service teams, offering hands-on insights and networking with key industry players and domain experts.
What Will Attendees Learn?
- Executives: How to use analytics to sharpen business competitiveness
- Marketers: How to develop and promote in-demand products
- PR professionals: How to manage brand reputation and communicate effectively
- Customer support teams: How to build loyalty and improve customer experience
The conference promises an in-depth look at the future of social media analytics in Uzbekistan and the broader Central Asian region.
To view the full agenda and register, visit the official Brand Analytics Conference Uzbekistan 2025 website.
