Gucci has officially announced Stray Kids member Lee Know as its latest global brand ambassador, marking a new chapter for both the Italian fashion house and the K-pop star.
Since his debut in 2018, Lee Know has gained recognition not only for his stage presence and dance ability but also for a distinctive fashion sense that blends refined tailoring with experimental streetwear. Whether in minimalist elegance or layered, bold ensembles, his confident approach to style has made him a standout figure in the fashion world.
His connection with Gucci has been gradually strengthening. In 2024, he appeared at the Gucci Cruise 2025 show in London, drawing attention in a monogrammed suit styled with unconventional details including elongated sleeves and an untied narrow tie. This appearance hinted at a deeper collaboration with the brand.
From Stage to Global Campaigns
Known for combining classic silhouettes with modern interpretations, Lee Know frequently incorporates accessories and unexpected textures into his wardrobe. During Stray Kids’ recent tour in New York, he was also seen dressed in Gucci, further showcasing the synergy between his style and the label.
In announcing the appointment, Gucci highlighted his «individuality and artistic spirit,» emphasising how his creativity aligns with the house’s balance of heritage and innovation. Lee Know commented:
«I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honour to be part of Gucci’s visionary journey.»
As a global ambassador, he will represent the house in campaigns and international events, bringing his versatile style from tailored sophistication to experimental flair to Gucci’s global stage.
