
Apple’s shares fell on September 9, after the company unveiled its latest smartphone line. According to NASDAQ, the stock dropped by almost 1.5% to $234.35 on September 9, having earlier peaked at $238.78.
The technology giant introduced the iPhone 17 series, which includes the new iPhone 17 Air. Apple described the device as comparable in performance to a MacBook Pro. Prices for the iPhone 17 start at $799, while the Air version begins at $999.
In addition to smartphones, Apple also revealed an updated range of Bluetooth headphones and smartwatches. Pre-orders open on September 12, with sales beginning on September 19.