BTS Star Jin Stuns at Milan Fashion Week and Gucci Film Premiere as Fans Dub Him ‘Gucci Royalty’

BTS star Kim Seokjin, better known as Jin, has captivated the fashion scene after being hailed as «Gucci Royalty» during a much talked-about appearance at Milan Fashion Week 2025. The phrase quickly swept across social media, trending worldwide on X and topping Google searches ahead of Gucci’s Spring/Summer 2026 presentation.

Fresh from completing his military service, Jin made a striking return to the global stage not only in music but also in style. At Gucci’s showcase in the historic Palazzo Mezzanotte, he turned heads in a crisp white shirt left partly unbuttoned for an easy yet confident look, paired with tailored black trousers and a sleek Gucci handbag. A wet-look hairstyle added a contemporary touch, with admirers insisting he «outshone everyone» through sheer charisma.

But Jin’s fashion week takeover didn’t stop at the runway. He also attended the premiere of The Tiger, Gucci’s avant-garde short film directed by Spike Jonze and Halina Reijn. The surreal piece explores family dynamics inside a lavish Los Angeles mansion and features Demi Moore, Edward Norton, Elliot Page and Kendall Jenner. Jin took his place in the front row, sharing laughs with rapper Nettspend and mingling with fellow A-listers including Gwyneth Paltrow, Serena Williams and Bollywood star Alia Bhatt.

The hashtag #GucciRoyaltyJin surged online, gathering more than 1.7 mln mentions within hours.

Kursiv also reports that TXT’s Beomgyu has unintentionally ignited a wave of fan buzz after revealing his favorite Formula 1 team and driver, and the reaction from Oscar Piastri’s sister has taken the internet by storm.