Kanye West is reportedly planning a major comeback in the fashion world with the launch of a new fashion and beauty brand alongside his wife Bianca Censori, in what insiders describe as a «revenge play» against his ex-wife Kim Kardashian. The launch is expected to take place on December 11, according to a teaser website unveiled by the couple.
A «Revenge» Project Against Kim’s Empire
Sources close to the couple claim that Ye and Bianca, aged 48 and 30 respectively, are crafting the brand to directly compete with Kim’s multi-billion-dollar ventures, SKIMS and SKKN.
«This goes way beyond fashion,» an insider told Radar Online. «Kanye sees this as his revenge play — he wants to outdo Kim on every front. Bianca’s brand is intentionally designed to mirror hers and challenge everything Kim has built.»
The new label is expected to feature both fashion and beauty products, and early marketing has drawn comparisons to Kim’s signature aesthetic.
Kim Reportedly «Furious» Over Kanye’s Plans
Kim, 45, is said to be «furious» over her ex-husband’s latest project, with reports that she has held emergency business meetings to protect her brands.
«Kim feels like he’s taking everything she created and turning it against her,» one source said.
Despite their rivalry, Kim maintains that she and Kanye continue to co-parent amicably, raising their four children: North (12), Saint (9), Chicago (7) and Psalm (6) and that they have a «great, healthy relationship.»
Bianca’s Growing Influence
Insiders claim Kanye has been «shaping Bianca into a replica of Kim for some time,» styling her and advising her on public appearances. Her recent social media posts, often featuring lingerie and minimalistic designs, are said to mimic Kim’s early SKIMS campaigns.
«That’s intentional,» the source said. «Kanye knows how to generate headlines, and this is his latest way of staying in control. For Bianca, it’s also an opportunity to step into real fame.»
Kim Reflects on the Past
Earlier this month, Kim spoke on the Call Her Daddy podcast about her marriage to Kanye, describing a «lack of stability» as the key reason for their split. While she admitted co-parenting has its challenges, Kim said she continues to prioritise her children’s wellbeing above all else.
As Ye prepares his new brand launch, industry observers say the move has set the stage for one of the most high-profile celebrity business rivalries in recent memory, one that blurs the line between fashion, fame and revenge.
