Sony to Bring Viral Labubu Dolls to the Big Screen
Sony Pictures has acquired the rights to develop a film based on the wildly popular Labubu dolls, the Hong Kong-designed toys that have become a global TikTok sensation. The project is in its early stages, with no cast, director, or release date confirmed.
It remains unclear whether the adaptation will be live-action or animated, though industry insiders suggest a successful release could launch a full Labubu movie franchise. Sony has not commented on the project timeline or creative approach.
Labubu joins a growing trend of toy-based films that have proven major box office draws. Recent successes like «Barbie,» which grossed over $1.4 bn, and «The Lego Movie» demonstrate the commercial potential of turning collectible toys into cinematic experiences. Studios are increasingly looking to tap into established fan bases to drive ticket sales.
The dolls, created by Hong Kong artist Kasing Lung and produced by Pop Mart, feature distinctive «ugly-cute» designs and are sold in collectible blind boxes. Fans flock to stores for the chance to unbox rare versions, fueling viral TikTok content and a fiercely loyal following that often leads to sold-out shelves and high resale prices.
Labubu’s cultural rise has made it a natural candidate for a movie adaptation. With their playful mischief and collectible appeal, the dolls are now set to transition from social media fame to Hollywood screens—potentially creating the next must-watch franchise for toy fans worldwide.
