Thailand has temporarily ended a decades-old restriction on afternoon alcohol sales to encourage tourism. Liquor stores, restaurants and other licensed venues can now sell beer, wine and spirits from 14:00 to 17:00 during a six-month trial.
The ban, introduced in 1972 to prevent government employees from drinking during work hours, has long frustrated visitors to the country, known for its vibrant nightlife and Buddhist culture. The new measure comes just ahead of the busy Christmas and New Year holiday season. During the trial, alcohol sales are allowed from 11:00 to midnight while authorities assess the impact.
Previously, anyone breaking the afternoon ban could face fines of up to 10,000 baht (£235; $313).
Prime Minister Anutin Charnvirakul, who took office in September, has pledged to revive tourism and strengthen the economy after years of political instability.
Deputy Prime Minister Sophon Saram noted, «In the past, there were concerns that government employees would sneak out to drink, but it’s a different time now.»
Thailand has some of the highest alcohol consumption rates in Asia, with local beers like Chang and Singha remaining highly popular.
