YouTube creator Jimmy Donaldson, known online as MrBeast, has acquired the teen-focused mobile banking app Step through his conglomerate, Beast Industries.
Donaldson announced the deal, stating that he intends to use the platform to provide young people with a financial education he lacked during his own childhood. The 27-year-old creator, who has more than 450 mln subscribers, said on social media that he wants to give mlns of users the “financial foundation” he never had.
I'm so excited to share that we are acquiring the financial services app, @step
— MrBeast (@MrBeast) February 9, 2026
Nobody taught me about investing, building credit, or managing money when I was growing up. That's exactly why we’re joining forces with Step! I want to give millions of young people the financial…
Step is a financial services platform rather than a traditional bank, though it offers credit and debit cards alongside interest-bearing accounts through its partner, Evolve Bank & Trust. Since its launch in 2018, the app has gained more than 7 mln users and raised approximately $500 mln from high-profile investors including Stephen Curry and Justin Timberlake.
The acquisition price was not disclosed. However, Beast Industries was recently valued at $5.2 bn and the move marks a significant expansion into the financial sector for the creator.
In addition to the purchase, Donaldson is reportedly launching “MrBeast Financial,” a new business arm that may include products such as student loans and insurance. He also plans to debut a dedicated YouTube channel focused on financial literacy and money management.
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