Miami-based ticket broker TicketKings is aiming to profit from FIFA World Cup tickets by focusing on high-demand matches with strong resale potential, according to Reuters.
The firm’s strategy highlights marquee fixtures, including Portugal vs Uzbekistan on June 23 in Houston, projected to deliver an 87% return, Scotland vs Morocco on June 19 in Foxborough, Massachusetts, and a likely Brazil vs England quarter-final.
«These featured matches exemplify the fund’s strategy: identifying high-demand fixtures with significant return potential, optimising for both acquisition cost and resale value,» the company said.
Investor appeal and risks
TicketKings, founded in 2019 by Greg Kuperman, offered investors up to 50% returns over six months by pooling funds to buy thousands of tickets for key matches. The proposal warned of risks including potential cancellation due to «FIFA invalidation or enforcement actions,» while emphasising that the firm has measures to reduce these risks.
The plan comes amid global criticism of soaring ticket prices for the June 11–July 19 tournament in the U.S., Canada and Mexico. Some top-tier tickets for the final in East Rutherford, New Jersey, originally sold for $8,600 and have since been resold for as much as $230,000.
Regulatory scrutiny
FIFA has stated that reselling large numbers of tickets for investor profit violates its rules and said its enforcement team would investigate. The organisation also stressed that the proposal could threaten fair access for fans.
TicketKings describes itself on its website as «creating efficient, transparent and fair markets that benefit both fans and event organisers» and says it has sold over $60 mln in tickets for other events.
