GameStop Launches $56 Bid to Acquire eBay

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CEO Ryan Cohen outlines plans to unlock eBay’s potential as GameStop seeks financing and signals it may appeal directly to shareholders
U.S. video game retailer GameStop is making a takeover bid to buy eBay for about $56 bn. Photo: Justin Sullivan

GameStop has launched a takeover bid worth about $55.5 bn to acquire eBay, aiming to transform the platform into a major rival to Amazon.

The video game retailer said it is offering $125 per share in a mix of stock and cash, representing a 46% premium over eBay’s average share price since it began building a stake earlier this year.

GameStop CEO Ryan Cohen said the company sees significant untapped potential in eBay. «eBay should be worth, and will be worth, a lot more money,» he told The Wall Street Journal, adding he envisions turning the platform into a business valued in the hundreds of billions of dollars.

To finance the deal, GameStop said it has secured a commitment for around $20 bn in debt funding from TD Bank, part of Canada’s TD Bank Group. The company also reported holding $9.4 bn in cash reserves as of late January.

GameStop said it expects to generate $2 bn in annual cost savings within the first year after the acquisition, which it claims would significantly boost eBay’s earnings.

The bid comes despite a large gap in the companies’ market values. As of Friday’s close, GameStop was valued at about $11.9 bn, compared to eBay’s $46.2 bn.

Cohen indicated he may take the offer directly to shareholders if eBay’s management resists the proposal.

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