Instagram tests 90-minute widescreen videos in challenge to YouTube
Instagram is reportedly testing a new video format that allows creators to upload horizontal videos lasting up to 90 minutes, marking a shift towards longer content that is traditionally associated with YouTube.
The feature, called Features, was announced on Monday, 26 October, by Instagram head Adam Mosseri and Vice President of Product Tessa Lyons. It is currently available to a small group of users in the United States and selected creators in Brazil.
The format is designed for content such as podcasts, interviews, comedy specials and video blogs, allowing creators to publish complete episodes rather than dividing them into shorter Reels.
Instagram is also developing a tool called Clips as Reels, which will allow creators to share short excerpts that direct viewers to the full-length video.
Mosseri had previously opposed introducing longer videos because he feared they would reduce interactions between users, particularly the sharing of Reels, photos and other posts.
«How do we make sure that we keep Instagram not just about entertainment, but about connecting with friends?» he said.
He now wants short and long videos to work together, with Reels helping audiences discover longer content without leaving Instagram.
Instagram expands beyond smartphones
The announcement follows Instagram’s efforts to bring its content to television screens.
The platform launched a TV application in late 2025, initially focusing on Reels through a limited release on Amazon Fire TV devices in the United States.
It has since expanded support to Google TV, Samsung TVs and Apple TV, while also introducing the ability to watch Instagram Stories on television.
These changes could allow creators to keep both their short videos and longer programmes on Instagram, rather than directing followers to YouTube.
