Video game designer Hideo Kojima has sought to distance himself from artificial intelligence following criticism over his involvement in an AI-generated promotional film for luxury fashion house Prada.
The controversy erupted after an AI-generated sci-fi short featuring Kojima and filmmaker Nicolas Winding Refn was released as part of Prada’s «Satellites II» project. The film, which used generative AI to depict the pair on a surreal space adventure, drew widespread criticism from fans and creatives who accused the project of relying on artificial intelligence at the expense of human artistry.
Speaking in a recent interview, Kojima said he does not believe AI can currently create meaningful art and insisted he has little interest in the technology as a creative tool.
«Art is life,» he said, adding that while AI may eventually be capable of producing art, he does not expect to see that happen during his lifetime.
The comments mark a notable shift in tone following the backlash surrounding the Prada project, which generated intense debate online. Many fans pointed to themes in Kojima’s own games, including concerns about technology, misinformation and artificial intelligence, arguing that the collaboration appeared to contradict his previous creative messages.
Despite his scepticism about AI-generated art, Kojima has suggested that artificial intelligence could have practical applications in video game development, such as creating more adaptive and responsive gameplay experiences.
