Global smartphone shipments increased for a second straight year in 2025, posting 2% year-on-year growth, according to Counterpoint Research. The market maintained momentum through the year, supported by a shift toward higher-priced devices, financing options, strong marketing and faster uptake of 5G phones in developing economies.
Counterpoint said consumers continued to trade up to premium models in 2025, while demand for 5G handsets surged across emerging regions. Concerns over tariffs led manufacturers to bring shipments forward in the first half, but their impact proved weaker than expected later in the year, limiting effects on second-half volumes. Growth varied by...