Gerry McGovern, the creative force behind Jaguar’s recent «woke» rebrand, has reportedly been dismissed from Jaguar Land Rover (JLR) just days after the company appointed a new chief executive.
McGovern, who served as JLR’s chief creative officer and spent more than 20 years shaping the company’s design direction, was informed on Monday that his employment was terminated with immediate effect. He was then escorted from the premises, according to reports. JLR declined to comment on the circumstances of his departure.
The shake-up comes shortly after PB Balaji, previously the finance chief of Tata Motors, replaced Adrian Mardell as JLR CEO...