German sports car maker Porsche said global vehicle deliveries fell by 10% in 2025, mirroring weaker performance reported by rivals Audi and Mercedes as competition intensified in China.
The company said on Friday it delivered 279,449 vehicles last year, down from 310,718 in 2024. Sales in China dropped by 26%, with Porsche citing difficult conditions in the luxury segment and fierce competition in the fully electric market. Deliveries in Germany declined by 16%, while sales across the rest of Europe fell by 13%.
Porsche said the European downturn was partly driven by supply gaps for its 718 and Macan...