American Eagle’s latest advertising campaign, fronted by actress Sydney Sweeney, has become the subject of public scrutiny following accusations that its messaging carries racially insensitive undertones. The campaign, launched to promote the retailer’s autumn denim collection, uses the tagline «Sydney Sweeney Has Great Jeans» — a phrase that has prompted concern for what some have interpreted as a thinly veiled reference to «great genes.»
Sweeney, 27, known for her roles in Euphoria and Reality, appears in a series of stylised images wearing American Eagle’s signature denim. The Spokane-born actress is also set to portray boxer Christy Martin in a forthcoming...