Lionel Messi is the odds-on favourite to win his second MLS MVP award this season, after what many analysts call the best individual campaign in league history.
The Inter Miami star claimed both the Golden Boot and the assist title despite missing nearly a quarter of the season, setting new records for non-penalty goals and total goal contributions. Advanced analytics ranked his performance well above every other player in MLS, surpassing even Carlos Vela’s landmark 2019 season.
Yet, despite Messi’s dominance, his influence on the league’s broader popularity remains debatable. Attendance has dropped by 5.5% compared to last year...