McDonald’s Launches KPop Demon Hunters Collaboration Worldwide

Published April 2, 2026 12:35

Nigora Umarova

Nigora Umarova

International Department Journalist n.umarova@kursiv.media
McDonald’s Launches KPop Demon Hunters Collaboration Worldwide
Photo: Dani Zoeller / The Takeout

McDonald’s has launched a worldwide partnership with the Oscar-winning animated film KPop Demon Hunters, bringing themed menu items and fan collectibles to restaurants from March 31, 2026.

The promotion invites fans to choose between two rival groups from the film: the demon-hunting girl band HUNTR/X and their counterparts, the Saja Boys.

«KPop Demon Hunters has ignited an incredibly passionate global fandom, and we’re always looking for authentic ways to bring fans deeper into the worlds they love,» said Netflix Chief Marketing Officer Marian Lee regarding the launch.

«With McDonald’s, we were able to turn the rivalry between The Saja Boys and HUNTR/X into something fans can actually experience, drawing inspiration from Korean culture and food traditions that sit at the heart of the film.»

Two meal options

The collaboration introduces two main meal options inspired by the film’s characters.

The Saja Boys Breakfast Meal is available during morning hours and centres on a spiced-up Sausage McMuffin with egg, paired with hash browns and a soft drink. The sandwich features a specially created spicy sauce influenced by one of the film’s characters.

Later in the day, the HUNTR/X Meal offers a more elaborate set, including 10-piece Chicken McNuggets and seasoned fries. Customers can coat the fries themselves using a packet of ramen-inspired seasoning, adding an interactive element to the meal. Two dipping sauces are also included, ranging from sweet chilli to a stronger mustard flavour, alongside a soft drink.

For those not choosing sides, McDonald’s has also introduced the Derpy McFlurry, a dessert combining vanilla ice cream with berry sauce and popping pearls.

Photocards, Packaging, and Exclusive Content

True to actual K-pop fandom culture, both the Saja Boys Breakfast Meal and the HUNTR/X Meal come in custom-designed packaging featuring demon patterns and artwork directly from the film.

Both themed meals come in specially designed packaging featuring artwork from the film. Each purchase includes a random photocard of characters from either group, reflecting K-pop fan culture. Customers will also receive a digital access card unlocking additional online content and experiences.

Reportedly, the meals can have one of the 14 photocards and they vary by rarity. There are four one-star cards, six two-star cards, three four-star ones and one exlusive card with Derpy.

The meals are available throughout the U.S. in full packages. Some branches across Europe, Canada, Australia and Latin America also have full packages, but reportedly they mostly sell separate items from the sets. However, the meals are not yet available in the East Asian branches, despite huge popularity of the film.

Reviews

Several reviews are suggesting that the new sauces are likely rebrands of previous collaborations like the collab with BTS. Some are liking them and some are not. The selling point for the meals seems to be the prhotocards, as every review includes a comment on the cards and whether the customers got the one they wanted.

KPop Demon Hunters, directed by Maggie Kang and Chris Appelhans, originally debuted in 2025 and quickly became a massive pop-culture phenomenon. The new themed McDonald’s meals are available at participating restaurants nationwide for a limited time.

From economics and politics to business, technology and culture, Kursiv Uzbekistan brings you key news and in-depth analysis from Uzbekistan and around the world. To stay up to date and get the latest stories in real time, follow our Telegram channel

Read also