Grammys chief defends Asian Pop category following BTS withdrawal

Published July 30, 2026 09:52

Nigora Umarova

Nigora Umarova

International Department Journalist n.umarova@kursiv.media
Grammys chief defends Asian Pop category following BTS withdrawal
Photo: The Hollywood Reporter

Recording Academy chief executive Harvey Mason Jr has publicly addressed the fallout following a decision by South Korean boy band BTS to boycott the upcoming Grammy Awards.

The controversy began yesterday when the seven group members RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook, used their personal Instagram profiles to declare they would not submit entries for this year’s ceremony.

The band expressed a desire for their work to be evaluated purely on its artistic merit rather than being segregated by geographic origin or spoken language. They also used the coordinated announcement to express gratitude to their devoted fanbase, known as ARMY, for their unwavering support.

Addressing the public backlash

Mason acknowledged the departure with a measured response.

«I am saddened to hear that BTS has chosen not to participate in the Grammy Awards process this year, but as a music creator, I understand and respect their decision,» he stated.

He quickly turned his attention to the mounting online outrage regarding the recently established Asian Pop tier. Critics on social media have heavily scrutinised the academy’s motives. Underneath an official statement posted to the Grammys’ Instagram account, users questioned the glaring absence of equivalent regional groupings for British, Canadian or Latin American performers. Observers highlighted that the origins of Western pop stars are rarely treated as a defining genre trait.

Many fans accused the voting body of purposefully attempting to sideline the K-pop stars from the primary general fields by quarantining them within a niche bracket. One frustrated commenter simply replied that the public no longer believes the academy’s justifications.

Clarifying submission guidelines

Attempting to quell the unrest, Mason insisted the move was designed to highlight talent rather than isolate it.

«The Asian Pop category was created to celebrate the depth, diversity and extraordinary growth of pop artistry coming out of Asia,» he noted, adding that the goal is «never to divide, but to expand who is recognized by our 15,000 Grammy voters.»

The chief executive also discussed the mechanics of the voting process to dispel rumours of exclusion. He explained that entering a specialised tier does not lock an act out of the primary prizes.

«Submitting music in a genre category such as Asian Pop, or Jazz or Country does not exclude an artist from also submitting and being considered in the General Field categories,» Mason clarified.

He stressed that these major awards, which feature Record of the Year, Album of the Year and Song of the Year, remain accessible to all qualifying releases.

«Recognition in a genre category and recognition in the General Field are not mutually exclusive,» he continued. «An artist can absolutely pursue both.»

To conclude his remarks, Mason promised that the academy remains dedicated to supporting the international music ecosystem. He pledged to keep listening to the global community while expanding the organisation’s scope to celebrate musicians worldwide regardless of where they live or what language they speak.

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