Azerbaijan and Uzbekistan unveiled joint tourism offerings at the «Highlights of the Silk Road» European roadshow in Prague, the first event co-hosted by the Azerbaijan Tourism Board (ATB) and Uzbekistan’s National PR Centre to position both countries as leading Silk Road destinations.
The showcase, part of a six-city swing engaging Central & Eastern European stakeholders and linked marketing in Barcelona, spotlighted UNESCO-listed heritage, cultural circuits, and nature-led itineraries. Azerbaijan promoted Baku’s old-and-new city appeal alongside mountain getaways in Guba and Gabala, while Uzbekistan highlighted the historic cities of Samarkand and Bukhara.
Presentations also pitched high-growth niches: ecotourism, culinary travel...