Gucci has officially announced Stray Kids member Lee Know as its latest global brand ambassador, marking a new chapter for both the Italian fashion house and the K-pop star.
Since his debut in 2018, Lee Know has gained recognition not only for his stage presence and dance ability but also for a distinctive fashion sense that blends refined tailoring with experimental streetwear. Whether in minimalist elegance or layered, bold ensembles, his confident approach to style has made him a standout figure in the fashion world.
His connection with Gucci has been gradually strengthening. In 2024, he appeared at the...