Bad Bunny’s Super Bowl halftime performance, dubbed the «Benito Bowl» by fans, attracted an average of 128.2 mln viewers on February 8, according to Nielsen. That figure surpasses this year’s Super Bowl average of 124.9 mln viewers, but falls short of Kendrick Lamar’s record 133.5 mln viewers last year, which had overtaken Usher’s 2024 performance.
Social Media and Streaming Surge
The show also shattered social media records for the NFL. The top three most-viewed NFL posts ever came from Bad Bunny’s performance: his «Only Thing More Powerful Than Hate Is Love» clip garnered 181 mln Instagram views...