Dua Lipa has initiated a $15 mln legal battle against tech manufacturer Samsung, accusing the company of exploiting her likeness to sell televisions without seeking permission or offering financial compensation, Variety reports.
According to legal documents filed on Friday, the dispute centres around Samsung allegedly printing the pop star’s image on the cardboard boxes of its TVs starting last year. When Lipa’s team discovered the promotion and formally requested that the company stop using her face, Samsung allegedly responded in a “dismissive and callous” manner while refusing to halt the campaign.
“Ms. Lipa’s face was...