Cadillac has revealed its first Formula 1 livery, using a Super Bowl advertisement to introduce the new team’s colours to a global audience.
The American marque, set to join the grid in 2026, unveiled the design during a fourth-quarter commercial in the NFL championship game between the Seattle Seahawks and New England Patriots. The reveal followed a pre-season shakedown in Barcelona, where the car ran in a temporary blacked-out livery ahead of the official launch.
Design details
Cadillac’s yet-to-be-named challenger will feature a distinctive split design, with a grey-white finish on the left side and black on the...