Apple has abruptly raised prices across its Mac, iPad, and smart home lineups. The tech giant cited unprecedented component cost increases, dubbed “RAMageddon” by industry insiders, driven by memory manufacturers prioritising lucrative AI datacentre contracts over consumer electronics.
According to Apple, the company could no longer absorb the soaring costs of memory and storage chips. While the iPhone, Apple Watch, and AirPods remain unaffected for now, analysts warn that smartphone price hikes are highly likely later this year.
Updated price list
The sudden increases impact 14 major products. Here are the key pricing adjustments: