Shares in American Eagle Outfitters climbed on Wednesday after the clothing retailer revealed a brand-new promotional campaign featuring Euphoria actress Sydney Sweeney, Reuters reports.
The move comes a year after their initial highly debated advert generated massive online attention, sparked a significant stock rally and cemented Sweeney’s status as a key brand ambassador.
Early trading saw the denim brand’s shares surge by almost 6% to reach $18.80. This latest bump followed the unveiling of a summer collection focused on denim shorts which prominently features ultra-low-rise micro “skorts” alongside traditional low-rise options.
A controversial partnership
The retailer’s inaugural collaboration...